Health Canada launches campaign to combat adolescent addiction

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Health Canada recently announced they would be implementing a new advertisement campaign geared at teens and their parents to inform them about the dangers of substance abuse. This comes on the heels of a recent statistic that revealed that in 2012/2013, more than 80,000 Canadian youth admitted to getting high on prescription medications.

Rita Notarandrea, Chief Executive Officer at the Canadian Center of Substance Abuse, had this to say about the epidemic:

“Adolescence is a time of rapid development change, during which the brain is particularly vulnerable to the effects of drugs. Investing in multi-faceted prevention efforts helps reduce the harms of use and abuse of drugs on youth, their families and communities. It can also greatly reduce the cost of addiction on Canadian society – including the costs to our economy, as well as our health and criminal justice systems. We commend Minister Ambrose and the Government for this initiative, one that also involves parents, as they play an important role in helping to build resiliency in their children.”

Rita Notarandrea
Chief Executive Officer (interim)
Canadian Centre on Substance Abuse

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